Iftah Ya Simsim introduces learning toolkit for UAE schoolsAugust 25, 2015, 1:39 pm GMT
Iftah Ya Simsim, the Arabic educational TV show and first international co-production of Sesame Street, has developed a learning toolkit with the support of the Abu Dhabi Education Council (ADEC).
The educational toolkit comprises reading and activity books for children, a teacher training educational video, and more than 70 activity sheets.
The kit will be distributed to 10,000 schools and education providers across the Gulf in time for the new academic year.
Workshops have also been conducted for education professionals in schools to train them on how to use the toolkit, which is targeted at children in kindergarten and Grade 1.
ADEC director general Dr Amal Al Qubaisi said: "Creating an environment that encourages children to become passionate about learning both in an out of the classroom has been at the forefront of our endeavours. Iftah Ya Simsim education toolkit is a value that's shared by Bidaya Media as they go above and beyond television and entertainment to reach out to children with entertaining yet educational content. This is an initiative that has our full backing."
Bidaya Media, the children's education content development company, was established to produce Iftah Ya Simsim. Commenting on the initiative, managing director Cairo Arafat said: "Iftah Ya Simsim isn't just a children's show. It is the driving force of a larger educational plan that transcends the physical boundaries to develop a genuine interest in learning among children, and to encourage Arab children in the region to actively pursue the learning of their own mother-tongue.
"With the support our key educational partners such as ADEC, MoE and ABEGS, we are now able reach out to classrooms to add fun content to their curriculum to ensure holistic development by impacting the child's social, cognitive, emotional and physical well-being."
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